Effective date: June 8, 2026 · Last updated: June 21, 2026
This Privacy Policy explains how Aesthetic AI Wallpapers (the
“App”), operated by WallGoat
(“we”, “us”, or “our”), collects, uses, shares, and
protects your personal information when you download, access, or use the App and its related
services. The App is distributed under the package name
com.aesthetic.ai.wallpaper.
By using the App, you agree to the collection and use of information in accordance with
this Policy. If you do not agree with this Policy, please do not use the App. This Policy is
incorporated into and subject to our Terms of Use.
Summary at a glance
The App is intended for users aged 13 and older. It is not directed to children under 13.
We collect device identifiers, approximate location (country level), the content you create or upload, and, if you sign in, your account details.
Images and text prompts you generate or upload are sent to AI and content-moderation providers to create wallpapers and to keep the community safe.
We use advertising (Google AdMob and, in some regions, Yandex Ads). In the EEA/UK/Switzerland we ask for consent first.
You can delete your data at any time from within the App, or by contacting us.
We do not sell your personal information for money.
1. Who We Are (Data Controller)
The data controller responsible for your personal information is:
Account information. If you sign in with Google, we receive your Google
account identifier, display name, email address, and profile photo as permitted by your
Google settings.
Profile information. Display name, biography, profile and cover images,
website link, and social or gaming handles you choose to add.
User-generated content. Wallpapers and live wallpapers you upload,
titles, tags, AI prompts associated with an upload, comments, and likes.
AI generation inputs. The text prompts you enter and any reference
images you provide to generate or edit wallpapers.
Purchases. Records of in-app purchases and subscriptions, including the
purchase token and product identifier supplied by Google Play, and your credit balance. We
do not receive or store your full payment-card details; payments are processed by
Google Play.
Communications and reports. Messages, copyright/DMCA notices, and abuse
reports you submit to us, including their contents.
2.2 Information collected automatically
Device and installation identifiers. A device identifier generated by
the App, your Android Advertising ID, and Firebase installation/messaging identifiers used
for push notifications.
Approximate location. We derive your country from your
IP address (using a geolocation database) to select the appropriate advertising provider and
to apply regional settings. We do not collect precise GPS location.
Usage and log data. Interactions such as downloads, views, likes, AI
generations, credit claims, app version, device model, operating-system version, language,
and the date and time of requests.
Network information. Your IP address, which is processed transiently to
deliver content, detect your country, and protect against abuse and rate-limit violations.
3. How We Use Your Information
We use your information to:
Provide, operate, and maintain the App and deliver wallpapers and features you request;
Generate, edit, and upscale AI images based on your prompts and reference images;
Operate the community feed, profiles, comments, follows, and leaderboards;
Screen content for safety and legal compliance, and moderate user-generated content (see Section 5);
Process purchases, manage credit balances, and prevent fraudulent or duplicate transactions;
Send push notifications you have not disabled (for example, social activity and daily credits);
Select and display advertising, including determining the appropriate ad provider for your region;
Detect, prevent, and respond to abuse, spam, security incidents, and policy violations;
Respond to your requests, reports, and legal notices; and
Comply with applicable laws and enforce our Terms of Use.
4. Legal Bases for Processing (EEA / UK)
If you are in the EEA or the UK, we process your personal information under the following legal
bases of the GDPR / UK GDPR:
Purpose
Legal basis
Providing the App and the features you request
Performance of a contract (Art. 6(1)(b))
AI generation and content delivery
Performance of a contract (Art. 6(1)(b))
Content moderation, safety, and abuse prevention
Legitimate interests, and compliance with legal obligations (Art. 6(1)(f), 6(1)(c))
Personalized advertising
Consent (Art. 6(1)(a)) where required
Non-personalized advertising and analytics
Legitimate interests (Art. 6(1)(f))
Push notifications
Consent / legitimate interests, subject to your device settings
Legal compliance and responding to lawful requests
Compliance with a legal obligation (Art. 6(1)(c))
Where we rely on consent, you may withdraw it at any time. Where we rely on legitimate
interests, you may object to that processing (see Section 11).
5. AI-Generated Content and Content Moderation
The App offers AI image generation and hosts user-generated content. To provide these
features and to keep the community safe, we share certain content with specialized service
providers:
AI image generation. The text prompts and any reference images you
submit are sent to our AI generation provider (Runware) to produce or edit
an image. Prompts may also be sent to a language-model provider
(DeepSeek) to refine your prompt.
Content safety screening. Text you submit (including prompts, titles,
tags, profile names, and biographies) and images you upload or generate are screened for
unsafe content using automated content-moderation services
(OpenAI moderation). Reports you submit may be analyzed by an automated
classifier (DeepSeek) to assist our review.
This screening is automated; the providers above do not perform human review
of your content on our behalf, and we instruct our providers not to use your content to train
their models. AI-generated images are produced by a machine-learning model and may not be unique.
We strictly prohibit, screen for, and report unlawful content, including any sexual content
involving minors.
Note on community content. Content you publish to the community feed
(such as wallpapers, titles, tags, comments, and your public profile) is visible to other users.
Please do not include personal information you wish to keep private. You can remove your content
at any time from within the App.
6. How We Share Your Information
We do not sell your personal information for money. We share information only as described
below:
6.1 Service providers (processors)
We use trusted third-party providers to operate the App. They process information on our
behalf and under contract:
Provider
Purpose
Data involved
Google Firebase
Push notifications, app infrastructure
Device/installation identifiers, push token
Google Play Billing
In-app purchases and subscriptions
Purchase tokens, product IDs
Google Sign-In
Optional account sign-in
Account ID, name, email, photo
Google AdMob
Advertising (most regions)
Advertising ID, device data, IP
Yandex Ads
Advertising (certain regions)
Advertising ID, device data, IP
Runware
AI image generation and editing
Prompts, reference/generated images
OpenAI
Text and image content moderation
Submitted text and images
DeepSeek
Prompt enhancement, report classification
Prompts, report text
Cloudflare R2
Image and media storage / delivery
Uploaded and generated media
ip-api.com
Country-level geolocation (primary)
IP address (to derive country)
ipwho.is
Country-level geolocation (fallback)
IP address (to derive country)
Each of these providers processes data under its own privacy policy. We encourage you to
review them:
Legal and safety. We may disclose information to comply with applicable
law, legal process, or enforceable governmental request; to enforce our Terms; to protect the
rights, property, or safety of our users, the public, or us; and to report unlawful content
(such as child sexual abuse material) to the appropriate authorities.
Business transfers. If we are involved in a merger, acquisition, or sale
of assets, your information may be transferred as part of that transaction, subject to this
Policy.
7. Advertising and Analytics
The App is supported by advertising. We use Google AdMob in most regions and Yandex Ads in
certain regions, selected based on your country. Advertising partners may use your Advertising ID
and related device information to deliver and measure ads.
Consent in the EEA, UK, and Switzerland. Where required, we present a
consent prompt (using Google’s User Messaging Platform) before personalized ads are
shown. You can change your choice at any time from the App’s privacy settings.
Your controls. You can reset or delete your Advertising ID, or opt out of
ad personalization, in your device settings (Settings → Google → Ads on Android).
For more information, see Google’s and Yandex’s respective privacy and
advertising policies.
8. Identifiers and Similar Technologies
The App does not use browser cookies in the traditional sense, but it and our partners use
device identifiers, advertising identifiers, software development kits (SDKs), local storage, and
similar technologies to operate features, remember settings, deliver ads, and analyze usage. You
can manage advertising identifiers through your device settings as described in Section 7.
9. International Data Transfers
We and our service providers may process and store your information in countries other than
your own, including the United States and other jurisdictions that may have data-protection laws
different from those in your country. Where we transfer personal information out of the EEA or the
UK, we rely on appropriate safeguards such as the European Commission’s Standard Contractual
Clauses or an adequacy decision, where applicable.
10. Data Retention
We retain personal information for as long as necessary to provide the App and for the purposes
described in this Policy, unless a longer retention period is required or permitted by law. In
particular:
Account, profile, and community content are retained until you delete them or delete your
account.
AI prompts and reference images submitted for generation are processed to produce your
result and are not retained by our providers for training; generated images you publish are
retained until removed.
Purchase and transaction records are retained as required for accounting, tax, and
fraud-prevention purposes.
Moderation and safety records may be retained as needed to enforce our policies and to
comply with legal obligations.
When information is no longer needed, we delete or anonymize it.
11. Your Rights and Choices
Depending on where you live, you may have some or all of the following rights regarding your
personal information:
Access — request a copy of the personal information we hold about you;
Rectification — correct inaccurate or incomplete information;
Deletion — request that we delete your personal information;
Restriction and objection — restrict or object to certain processing, including processing based on legitimate interests and direct-marketing/advertising;
Portability — receive your information in a portable format;
Withdraw consent — where we rely on consent, withdraw it at any time;
Lodge a complaint — complain to your local data-protection authority.
11.1 How to exercise your rights
In-app deletion. You can delete your account and associated data from
within the App’s settings. You can also remove individual uploads and profile content
at any time.
By email. Contact us at
support@wallgoat.app to make a
request. We may need to verify your identity before acting on your request, and we will
respond within the timeframe required by applicable law.
11.2 U.S. state privacy rights
If you are a resident of California or another U.S. state with comprehensive privacy
legislation, you may have rights to know, access, delete, and correct your personal information,
and to opt out of the “sale” or “sharing” of personal information or
“targeted advertising.” We do not sell personal information for money. To the extent
the use of advertising identifiers constitutes “sharing” or “targeted
advertising” under applicable law, you may opt out via your device’s advertising
controls (Section 7) or by contacting us. We will not discriminate against you for exercising
your rights.
12. Children’s Privacy
The App is intended for users aged 13 and older and is not directed to
children under the age of 13 (or the equivalent minimum age in your jurisdiction). We do
not knowingly collect personal information from children under 13. If you are a parent or guardian
and believe that a child under 13 has provided us with personal information, please contact us at
support@wallgoat.app and we will
take steps to delete such information and terminate the account. We do not knowingly serve
personalized advertising to children. The App carries a 12+ store content rating; it remains
intended for users aged 13 and older and is not directed to children under 13.
13. Data Security
We use technical and organizational measures designed to protect your personal information,
including encryption of data in transit using HTTPS/TLS, access controls, and rate limiting. No
method of transmission or storage is completely secure, however, and we cannot guarantee absolute
security. You are responsible for keeping your account credentials confidential.
14. Third-Party Services and Links
The App may contain links to, or integrate, third-party services (such as social platforms you
add to your profile, or links opened in your browser). This Policy does not apply to those third
parties. We encourage you to review the privacy policies of any third-party services you use. The
privacy policies of the third parties we integrate to operate the App are linked in Section 6.
15. Changes to This Policy
We may update this Policy from time to time. When we make material changes, we will update the
“Last updated” date above and, where appropriate, provide additional notice within the
App. Your continued use of the App after the changes take effect constitutes your acceptance of
the revised Policy.
16. Contact Us
If you have any questions, requests, or concerns about this Policy or our privacy practices,
please contact us: